There are two very simple reasons to keep it simple in Mobile, MVNO, IoT and even MVNE, MVNA, MVNx: 1) Simple sells; 2) your competitors think it won’t! (never underestimate how much your competitors will try and thwart what they see as a “competitive” service / tariff)… (or how they won’t see a simple tariff overtaking the market until its too late).
Well a controllable variable reason that’s at the top of the list anyway
An IoT company or MVNO will never have full time staff for all the functions an MNO does, as they have up to tens of thousands of employees and still outsource a lot of key roles!
Mobile technology is generally hard… that is why most MNOs employ tens of thousands, thousands or even hundreds (smaller ones) of people and still have a lot of work outsourced. IoT and MVNO and MVNEs typically have small teams focussed on mostly selling and keeping their core service or core businesses new and existing customers happy. Employing a mobile team can be expensive, time consuming, and even then not get results as, let’s face it, when was the last time you needed to set up a SIM profile, IR21, learn and spot the latest fraud trends or process a batch of CDRs… these and many more are tasks that MNOs will have someone for, but it’s just not cost effective for an MVNO or IoT business to have around or even worry who they report to, or indeed that their skillset is becoming out of date as they are not working with lot’s of different businesses… In this series we will be exploring more of these areas and 1 min updates on key parts of the mobile ecosystem.. so grab a tea or coffee 😉