Virtuser Mobile Consultancy
MVNO, MVNE, OTA, IoT, Convergence
MVNOs need a hard launch date to be successful
Have a Hard Launch Date, as early as an MVP possible and Stick to it – MVNO Gold Rules
It used to be a lot easier in the past; with full MVNOs the test window with the MNO could close and take weeks or months to access again, to name but one. However in the new cloud based world its all so flexible and easy that its easy to just keep slipping another month, but I have noticed that with this the number of failed MVNO, that is the ones that never make it to market, not those that launch and fail, is on the up.
Keep it Simple – The seemingly hardest rule in Mobile to follow!
This is the most ignored rule of all and one of the biggest culprit of failed MVNOs, and by that I mean not the launched MVNOs that fail, but moreover the huge amount that never make it to launch due to over complication, which in turn creates delays and cost which moreover lead to uncertainty and uncontrolled risk in the eyes of many – the killer of all things new and venturous!