So many people ask what is the best type of MVNO to back either as an investor, a brand or working with MNOs, and MVNEs and MVNEs to define their strategy: At the end of the day backing an MVNO is like backing any business and a lot comes down to the team, product and …
There are two very simple reasons to keep it simple in Mobile, MVNO, IoT and even MVNE, MVNA, MVNx: 1) Simple sells; 2) your competitors think it won\’t! (never underestimate how much your competitors will try and thwart what they see as a \”competitive\” service / tariff)… (or how they won\’t see a simple tariff …
Well a controllable variable reason that\’s at the top of the list anyway
Have a Hard Launch Date, as early as an MVP possible and Stick to it – MVNO Gold Rules It used to be a lot easier in the past; with full MVNOs the test window with the MNO could close and take weeks or months to access again, to name but one. However in the …
This is the most ignored rule of all and one of the biggest culprit of failed MVNOs, and by that I mean not the launched MVNOs that fail, but moreover the huge amount that never make it to launch due to over complication, which in turn creates delays and cost which moreover lead to uncertainty …
Keep it Simple – The seemingly hardest rule in Mobile to follow! Read More »
